GENERAL GAME INFORMATION
Game
The 78th AT&T Cotton Bowl Classic is scheduled for Friday, January 3, 2014, at 6:30 p.m. CST live on FOX.
Governing Body
The Cotton Bowl Athletic Association (CBAA) is a nonprofit organization incorporated under the laws of the state of Texas to promote, sponsor and stage an annual postseason intercollegiate football game in Arlington, Texas.
Title Sponsor
AT&T Inc. became the official title sponsor of the game on September 18, 1996.
History
The first Classic was conceived by the late J. Curtis Sanford, a Dallas oilman and business executive. Sanford's first game promotion, a private enterprise guaranteeing each institution $10,000, matched TCU and Marquette on January 1, 1937, at Fair Park's Cotton Bowl Stadium before 17,000 fans. In 1941, the affiliation with the Southwest Conference began, with the SWC voting to send its champion annually to the Classic as the host institution. A partnership was formed in 1998 to create one of the top collegiate matchups in postseason play. Each year the AT&T Cotton Bowl Classic will serve as the New Year's Day home for the Big 12 Conference and Southeastern Conference.
The $1.2 billion Cowboys Stadium, located in Arlington, Texas, will house the Classic for the fifth time on January 3, 2014.
The Matchup
Each year, participants in the AT&T Cotton Bowl Classic will be chosen from the Big 12 Conference and the Southeastern Conference. The Big 12 provides the game's anchor institution. Once the selection process has been completed by the Bowl Championship Series, the Classic receives its choice of Big 12 members. The SEC will provide a division champion, a division runner-up, a team with a comparable record or a mutually agreed upon team as the Big 12's opponent.
Participating Teams' Revenue
The participating universities will receive a combined $7.45 million for participating in the 2014 AT&T Cotton Bowl Classic. Since 1937, the Classic has contributed more than $200 million to higher education.
Ticket Information
Club seats for the Classic are $225, and reserved seats are $140. All persons, except those under 1 year of age, must have a ticket for admission to the stadium. Ticket information for the 2013 Classic may be obtained by going online to www.attcottonbowl.com, or by calling 817-892-BOWL or toll-free at 888-792-BOWL. Visa, Mastercard and American Express are accepted.
On the Web
For the most current information about the AT&T Cotton Bowl, become a regular visitor to the Classic's Internet home page at www.attcottonbowl.com. Capture the game's history, obtain ticket information and explore the many activities that revolve around the New Year's Classic.
Art Contest on Display
Throughout the holiday season, Cowboys Stadium will spotlight the artwork of the 16th annual AT&T Cotton Bowl Art Contest. Each year, elementary students in North Texas submit thousands of illustrations for the contest. Patrons may view the nine winners in the AT&T Cotton Bowl Classic Office located inside Cowboys Stadium.
CBAA 2010 Form 990
