Welcome to the AT&T Stadium, home of the Dallas Cowboys and the AT&T Cotton Bowl Classic. Today, the iconic American brands, AT&T and the Dallas Cowboys, jointly announced an expansion of their long-standing relationship to include the new name as well as plans to create an innovative, mobile-first experience for fans--building on the nation's fastest and most reliable 4G LTE network from AT&T.
The name change, effective immediately, will be reflected in substantial signage updates throughout the upcoming football season, prominently featuring AT&T, both inside and outside of the stadium.
ARLINGTON, July 22, 2013 — The AT&T Cotton Bowl announced today that the 78th Classic scheduled for Friday, Jan. 3, 2014 at Cowboys Stadium is officially sold out. This represents one of the quickest sellouts in the bowl game’s history.
The matchup between the Big 12 Conference and Southeastern Conference has generated sellouts the past 7 years. The 2014 AT&T Cotton Bowl marks the fifth year the Classic has been played in Cowboys Stadium, with the first four generating four of the top five largest crowds ever at the AT&T Cotton Bowl.