Tuesday, March 13th, 2012


Photo By: Ian Halperin/CBAA
Tommy Bain, Chairman of the Cotton Bowl Athletic Association, speaks during the 2012 AT&T Cotton Bowl Classic Big Play Luncheon.

           North Texas business leader Thomas C. Bain, Jr. (Tommy) has been elected to a second consecutive two-year term as Chairman of the Cotton Bowl Athletic Association (CBAA), the sponsoring agency of the AT&T Cotton Bowl Classic. Bain has been a member of the bowl’s Board of Directors since 1991.


Bain becomes only the second Chairman in the CBAA’s 76-year history to serve two consecutive terms, joining Fred McClure, who served as Chairman from 1998-2002. Bain remains the CBAA’s 37th Chairman.


In his position as Chairman, Bain will continue to coordinate all facets of the CBAA's policy and strategic affairs. Bain has been a member of the Team Selection Committee since 1989. A year later, he assumed the role of team host for participating institutions from the Southwest Conference, Big 12 Conference and Southeastern Conference, a position he held for 21 consecutive games.


“There’s been tremendous discussion about the future of post-season college football,” Rick Baker, CBAA President/CEO said. “Tommy and our entire Executive Committee have done a remarkable job of positioning our game, and we all felt it was necessary to keep our leadership in place during this important time.”


Bain is the President of Bain Development, a trading and investments firm in Dallas. In addition to his work with the AT&T Cotton Bowl Classic, Bain is a member of the Park Cities Presbyterian Church where he serves as an Elder. He is a Life Member of the Salesmanship Club of Dallas.


"I am honored to be asked to serve another two-year term,” said Bain. “Our goal is to produce the best bowl game experience possible. Through the efforts of our board and staff, we have made great strides since moving to Cowboys Stadium, but we have more to accomplish over the next two years. We couldn’t be more excited about our future.”


The Dallas native is a 1967 graduate of Highland Park High School. Bain earned a degree in Architecture Construction from Texas A&M University in 1971, and acquired an MBA from Trinity University in 1975. He served as a pilot in the United States Air Force from 1971-1976.


Bain and his wife Becky have three children, Thomas (and wife Lynn), Bess (and husband Aaron Cave), and Robert (and wife Renee).


The Executive Committee will also remain the same with Kathy Saunders, David A. Cole, Brad Mayne, Daniel P. Novakov and Brad Sham returning for another two-year stint. Saunders is the Immediate Past Chairman. This will be the fourth term on the Executive Committee for Mayne and Sham, and the second for Cole and Novakov.


Saunders, a graduate of the University of Kansas, is the VP/General Manager of KDFW FOX4. She was Chairman of the CBAA from 2008-10 where she led the organization during the transition from Cotton Bowl Stadium to Cowboys Stadium. She has been a member of the CBAA Board of Directors since 1999.


Cole is a 1970 graduate of West Texas A&M University in Canyon, Texas. He spent 34 years as an executive with Southwestern Bell, SBC and AT&T. When the Classic’s title sponsorship was announced on September 18, 1996, Cole was serving as President of Southwestern Bell Texas. He has served on the CBAA Board of Directors since 2000.


Mayne, a graduate of the University of Utah, has been the President and Chief Executive Officer of Center Operating Company since 1998. His business manages the American Airlines Center, the home of the NBA’s Dallas Mavericks and the NHL’s Dallas Stars. He joined the CBAA Board of Directors in 2002.


Novakov is a shareholder in the law firm Greenberg Trauig, LLP in Dallas. He is a 1972 graduate of the University of Notre Dame, and in 1976 Novakov earned a law degree from Notre Dame. He played in the Cotton Bowl Classic twice as a center for the Fighting Irish in 1970 and 1971. Novakov has been a member of the CBAA Board of Directors since 2006.


Sham has been a member of the Dallas Cowboys radio network for 34 years and has served as the “Voice of the Dallas Cowboys” for a total of 25 seasons. Sham also serves as the “Voice of the AT&T Cotton Bowl” on the Westwood One Radio Network and has been involved with 24 of the game’s radio broadcasts dating back to 1986. A graduate of the University of Missouri, Sham joined the CBAA Board of Directors in 2004.


Additionally, the CBAA elected 13 new members to the Board of Directors. The new board members are as follows:



New Board Members:

First Name

Last Name




Dr Pepper Snapple Group



Barclays Wealth



Select Product Group LP



BNSF Railway



Huffines Communities



Macatee Photography





American Airlines


Crawford Slater

Chicago Title-Preston Center



Ben E. Keith Foods


Walker, III

Trammell Crow Co.



Dell, Inc.



Tyler Technologies