GENERAL GAME INFORMATION
The 81st Goodyear Cotton Bowl Classic
The Cotton Bowl Athletic Association (CBAA) is a nonprofit organization incorporated under the laws of the state of Texas to promote, sponsor and stage an annual postseason intercollegiate football game in Arlington, Texas.
Goodyear Tire & Rubber Company became the official title sponsor of the game on November 7, 2014.
The first Classic was conceived by the late J. Curtis Sanford, a Dallas oilman and business executive. Sanford's first game promotion, a private enterprise guaranteeing each institution $10,000, matched TCU and Marquette on January 1, 1937, at Fair Park's Cotton Bowl Stadium before 17,000 fans. In 1941, the affiliation with the Southwest Conference began, with the SWC voting to send its champion annually to the Classic as the host institution. A partnership was formed in 1998 to create one of the top collegiate matchups in postseason play.
Under the College Football Playoff system, the participating institutions will be assigned to the Classic by the CFP Selection Committee.
All persons must have a ticket for admission to the stadium, regardless of age. Ticket information for the 2017 Classic may be obtained by going online to www.goodyearcottonbowl.com, or by calling 817-892-BOWL or toll-free at 888-792-BOWL. Visa, Mastercard and American Express are accepted.
ON THE WEB
For the most current information about the Goodyear Cotton Bowl, become a regular visitor to the Classic's Internet home page at www.goodyearcottonbowl.com. Capture the game's history, obtain ticket information and explore the many activities that revolve around the New Year's Classic.
ART CONTEST ON DISPLAY
Throughout the holiday season, AT&T Stadium will spotlight the artwork of the 20th annual Cotton Bowl Art Contest. Each year, elementary students in North Texas submit thousands of illustrations for the contest. Patrons may view the nine winners in the Goodyear Cotton Bowl Classic Office located inside AT&T Stadium.