| Founded: | January 1, 1937, by J. Curtis Sanford |
| Title Sponsor: | AT&T Inc. |
| 2010 Game: | 74th AT&T Cotton Bowl Classic, Saturday, January 2, 2010 |
| Kickoff: | 1:00 p.m., Central Standard Time |
| Stadium: | Cowboys Stadium (71,167) |
| Playing Surface: | Artificial |
| 2010 Pairings: | Big 12 Conference #2 vs. Southeastern Conference |
| 2010 Total Projected Team Payout: | $6.75 Million |
| 2009 Classic: | Ole Miss 47, Texas Tech 34 (Attendance: 88,175) |
| Team Selection Day: | Sunday, December 6, 2009 |
| Television Network: | FOX Network |
| Radio Network: | Westwood One Radio Network |
| Tickets: | $100/$250 (All Seats are Reserved) |
| Chairman: | Kathy Saunders |
| President: | Rick Baker |
| EVP/CFO: | Marty MacInnis |
| VP Communications: | Charlie Fiss charlie@attcottonbowl.com |
| VP External Affairs: | Michael Konradi michael@attcottonbowl.com |
| VP Executive Services: | Nancy Mills |
| Dir of Ticket Operations: | Amy Scott |
| Dir of Guest Services: | Kelly Hembree |
| Manager of Accounting Services: | Cindy Pitney |
| Telephone: | (Office) 817.892.4800; (Fax) 817.892.4810 |
| Ticket Office Telephone: | 817.892.BOWL or toll free 1.888.792.BOWL |
| Mailing/Shipping Address: | One Legends Way, Arlington, TX 76011 |
| E-Mail Address: | coach@attcottonbowl.com |
| Internet Address: | www.attcottonbowl.com |