Chairman, Cotton Bowl
Athletic Association
On behalf of the Cotton Bowl Athletic Association, welcome to North Texas and the 2010 AT&T Cotton Bowl Classic!
A special buzz surrounds this year’s Classic. The 74th edition of the AT&T Cotton Bowl will be played at Cowboys Stadium in Arlington, the world’s preeminent football facility. We couldn’t be more proud to call Cowboys Stadium our new home.
To help plan your trip to this year’s game, we have created this Fan’s Guide to provide any information you may need concerning Cowboys Stadium, hotel and transportation tips. The intent of this booklet is to answer virtually every question surrounding the AT&T Cotton Bowl Classic.
As you flip through the Fan’s Guide, please take a moment to learn more about our past and the valuable relationships we have forged to make the AT&T Cotton Bowl a success. Any discussion of partnerships must begin with our great title sponsor, AT&T Inc.
Our partnership with AT&T began in 1996 and is recognized as one of the longest-standing title sponsorships among all the bowls. I would like to offer a special thanks to Chairman/CEO Randall Stephenson and his dedicated employees at AT&T for their strong commitment to the Classic.
I also want to acknowledge our tremendous conference partners. The Big 12 and Southeastern Conference each enjoy a celebrated football heritage with both conferences combining to claim 33 national championships and produce 21 Heisman Trophy winners. Collectively, the 24 institutions represent the finest in college academics and athletics.
There is no doubt that the fans at Cowboys Stadium and the millions watching around the world on FOX Sports will be treated to a fantastic matchup.
We pledge to bring you the best in Texas-sized hospitality and a game-day experience you won’t soon forget. Thank you for making this special Classic a part of your holiday season. We wish you a happy and healthy 2010!
ENJOY THE GAME!
Kathy Saunders
Chariman,
Cotton Bowl Athletic Association
